MasterLink Securities Corp.
Profile
Established in 1989, MasterLink Securities is among the first group of newly established securities firms in Taiwan, and became a wholly-owned subsidiary of Shin Kong Financial Holdings in October 2018. With the business philosophy of “honesty and integrity, customer satisfaction, professional innovation, and win-win situation,” MasterLink Securities upholds the corporate spirit of being “proactive, eager, enthusiastic, and dedicated” to provide quality financial information to clients and develop a variety of investment products and services in the hope of becoming a benchmark in the securities and financial services markets.
Services
MasterLink Securities provides professional and customized investment consulting services and a wide range of financial instruments to meet the comprehensive financial needs of clients.
Products
Securities underwriting, securities proprietary trading, securities consignment trading, securities margin trading and short selling, securities agent on stock transfer matters, futures introducing broker, futures proprietary trading, consignment trading of foreign securities, other businesses approved by the competent authorities.
Awards and Honors
- 2020
- Awarded “Social Welfare Development Award” at 2020 Asia Responsible Enterprise Awards
- Awarded the 4th place in the “Outstanding Number Award” and the 4th place in “Weight Excellence Award” at the Warrant Rewards (Taipei Exchange)
- Awarded the 2nd place in “Growth and Progress Award” of Emerging Stock Market Making Competition (Taipei Exchange)
- Awarded “Excellent Central Government Bond Market Maker” (Taipei Exchange)
- Awarded “Excellent Central Government Bond Dealer” in the Central Bank’s evaluation
- Awarded High Distinction Award of “Best Financial Management Securities Firm Award”, the 1st place in “Most Trusted Award”, the 2nd place in “Best Product Award”, the 2nd place in “Best Risk Control Award”, the 2nd place in “Best Smart Financial Management Award”, and the 3rd place in “Best Customer Satisfaction Award” in the Financial Management Bank and Securities Evaluation (Business Today)
- Awarded the 2nd place in “Futures Proprietor Trading Volume Growth Diamond Award” and the 3rd place in “Futures Trading Assistant Trading Volume Growth Diamond Award” at the 6th Futures Diamond Awards (Taiwan Futures Exchange)
- Awarded “Top 10 Outstanding Products” at the 20th Golden Peak Awards
- Awarded “Outstanding Promotion Award” in the 2020 electronic order competition (Taiwan Stock Exchange)
- Awarded the 3rd Chinese Public Welfare Golden Award at the 2020 Charity Festival of Chinese
- Awarded the 1st place of “ETN Transaction Contribution Award” and the 3rd place of “ETF Transaction Proportion Award” in the ETF and ETN competitions (Taiwan Stock Exchange)
- Awarded “Best Digital Platform Service Award” and “Best Corporate Social Responsibility Award” (Excellence magazine)
- Awarded the 3rd place of “2020 Recommended Guidance” for Taipei Exchange Performance Award (Taipei Exchange)
- 2019-2020: Awarded “Best Product Category” at the National Brand Yushan Award for two consecutive years
- 2019
- Awarded “Growth Through Innovation Award” at the 12th Taiwan Corporate Sustainability Awards.
- Awarded “Weight Excellence Award” and “Weight Growth Award” at the Warrant Issuers and Securities Brokers Trading Rewards (Taipei Exchange)
- Awarded Excellence Award of “Best Financial Management Securities Firm Award”, the 1st place in “Best Risk Control Award”, the 2nd place in “Best Customer Satisfaction Award”, the 2nd place in “Best Elderly Friendly Award”, and the 2nd place in “Best Sustainable Development Award” in the Financial Management Bank and Securities Evaluation (Business Today)
- Awarded “Top 15 employee-friendly investment and financial management companies” in the 1111 Job Bank’s Awards for Employee-Friendly Enterprises in the Service Industry
- Awarded the 2nd Chinese Public Welfare Golden Award at the 2019 Charity Festival of Chinese
- Certified with 2019 Taiwan i Sports (Sports Administration, Ministry of Education)
- Awarded “Social Impact Award” at the 3rd PwC CSR Impact Award
- Awarded Group Award of “Outstanding Financial Innovation Award” at the 15th Golden Goblet Awards (Securities and Futures Institute)
- Awarded “Corporate Sustainable Performance Award” for Innovative Growth (Taiwan Institute for Sustainable Energy)
- Awarded “Best Digital Platform Experience Award” and ”Best Corporate Social Responsibility Award” in the 2019 Excellent Securities Firms Evaluation (Excellence magazine)
- Awarded the 3rd place in “IPO Market Value Award” of the Economy Stimulation Award and the 2nd place in “Outstanding Securities Award” among securities underwriters (Taiwan Stock Exchange)
- 2018
- Awarded 2018 i Sports Cup Corporate Online Friendly Game
- Awarded “Comprehensive Digital Service Award” in the 2018 Excellent Securities Evaluation (Excellence magazine)
- Awarded the 1st place in “Best Trusted Award” of the Financial Management Bank and Securities Firm Evaluation (Business Today)
- Awarded the 2nd place in the total number of users of the e-passbook of the Taiwan Depository & Clearing Corporation
- Awarded the 1st place in “IPO Market Value Award” of the Economy Stimulation Award and the 2nd Place in “Amount of Fund Raised Through IPO of the Economy Stimulation Award” (Taiwan Stock Exchange)
- Awarded “Excellent Central Government Bond Market Maker” (Taipei Exchange)
- 2017
- Awarded the group award for “Outstanding Financial Innovation” at the 14th Securities and Futures Institute’s Golden Goblet Award.
- Awarded “Best Service Quality Award” in the 2017 Financial Securities Service Evaluation (Excellence magazine)
- Certified with 2017 Taiwan i Sports (Sports Administration, Ministry of Education)
- Awarded “E-Class Bond Proprietary Trading Award” in the ETF Rewards (Taipei Exchange)
- Awarded the 1st place in “Best Salespeople All-Round Talent Award” of the Financial Management Bank and Securities Firm Evaluation (Business Today)
- Awarded “Best Product” at the 14th National Brand Yushan Awards in 2017 and “Outstanding Warrant Issuer Award” from the Taiwan Stock Exchange
- Awarded “Excellent Central Government Bond Market Maker” (Taipei Exchange)
- 2016
- Awarded the 2nd place in “Securities Trading Volume Diamond Award” and the 2nd place in “Securities Trading Volume Growth Diamond Award” at the 2nd Futures Diamond Awards (Taiwan Futures Exchange)
- Awarded 1st place in “Best Customer Satisfaction Award” and the 2nd place in “Best Salespeople Team”, “Best Customer Recommendation”, and “Best Financial Management Image” in the Financial Management Banks and Securities Evaluation (Business Today)
- Awarded “Excellent Central Government Bond Market Maker” (Taipei Exchange)
- Awarded “Top 10 Outstanding Enterprises of the Year” and “Top 10 Outstanding Products of the Year” at the 17th Golden Peak Awards
Strengths
- In terms of business channels, in addition to having branches throughout Taiwan, MasterLink Securities also adopts a differentiated promotion mode tailored to new accounts for different groups of users, and has set up a call-back mechanism for new accounts that remain inactive to increase the actual usage rate of new accounts.
- MasterLink Securities makes optimal use of the global asset allocation model to make recommendations on asset allocation and investment areas for stocks, foreign exchanges, and bonds based on the clients' investment risk attributes, which enhances its one-stop services for all the needs of the clients.
- MasterLink Securities has actively advanced towards the field of digital finance by developing a variety of digital wealth management platforms and services, and is continuously enhancing and optimizing its software features to satisfy the trading needs of clients at all levels.
- MasterLink Securities holds a leading position domestically as a government bond dealer and bond option market maker. MasterLink Securities provides comprehensive fixed income product sales services through the team integration of primary and secondary markets and the design and development of modules for derivative instruments, and has expanded into the foreign currency bond business with the concurrent operation of short-term notes.
- MasterLink Securities is the first securities firm in Taiwan to raise venture capital and assist the largest number of biotech companies to be publicly listed. With a focus on medicine and biotechnology as the key industry of its underwriting business, MasterLink Securities conducts company value and equity valuations and provides strategies on a variety of IPO, SPO or proposed M&A.
- MasterLink Investment Advisory has long been accumulating and developing strong research capabilities, with the quality of its research reports being highly recognized by juristic persons; it has also institutionalized and systematized investment analysis and decision-making processes through years of experience in discretionary business, thereby grasping industry developments effectively.
Future Prospects
MasterLink Securities seizes numerous available business opportunities, and actively innovates products and strengthens financial technology services to achieve solid profits and maximize value for shareholders.
MasterLink Securities continuously devotes resources into the area of corporate social responsibility, and it is committed to implementing corporate governance, developing a sustainable environment, and supporting social welfare as it envisions to become a positive driving force in society.